Just 10%
You have ordered this little e-handbook and formula and we expect you to get a marked improvement in your ad writing instantly. Most marketers learn how to post ads, and do all the technical training of marketing, but few ever learn about the psychology and technique of hot, sizzling ad writing, and many work way below their potential and miss many recruits or sales. We expect this process covered here, and our formula, to help you break any offer over the top, if it's a worthy offer. Our formula takes about 15 minutes, and we suggest you use it on all your offers, so just print this out and save an original copy to use over and over. This is only a few pages long, so you can get to the method quickly in time to have a breakthrough today. The blank formula work sheet below is for one offer, and so having an extra copy around will be helpful. You can spend money on many things online, but $10.00 for a formula you can use for many years that will improve your results 50% to 100% is a good investment. If this just helps you 10% over your current ability and results, you will pick up over $25,000 to $100,000 in extra income in the next 5 years online, not counting exponential residual or duplicative growth!
Special Note: Please download, paste or print this work out immediately. Do not rely on coming back to it at this site. We are changing the URL frequently to protect it's exclusive propriety. This advertising issue is big with marketers. And now.....
How To Write Sizzling Hot Ad Copy!
1.8 Seconds
That is about how long you have to either sell or doom your ad to a delete button to oblivion. Marketers get thousands of ads, and read the subject box headlines, and many don't even spend 1.8 seconds. Your subject box is the doorway to more attention from your target market. If they deem your headline worthy for a further look, they will give you 4 more seconds to read your first sentence. How generous of prospects. This first sentence now is the "make or break" factor. A wise master salesman once told me this fact: "If a prospect gives you 5 minutes of their valuable time, they have already bought your product in their heart." That statement is deep. Once I learned this 5 minute rule, I was more of an assumptive closer. That raised my statistics drastically. When I know someone has examined my offer at the website, closely, over several minutes, I am ready to send them the wording, like, "this is how you sign up." I have moved past the realm in my mind, of, "do you want to sign up?"
So we want that 5 minutes. They read your whole ad and they read your website, and that takes 5 minutes or more. You've got them. But getting them there is what this e-manual is about.
I know you have heard this before. It's common sense, but our intention is to give you what works, and get you results. We want no fluff here, just results! Why? If we help you, you will come back to MFN Publishing for more help in the future.
The advertising industry and the newspaper industry live under the same pressure. The headlines must grab the readers, or it's over. So reporters and advertisers are actually taught under the same principles.
If you can learn to do this fast, without hesitation, on all ads, you will see dramatic increase. I have been a marketer for many years. I have also built several online downlines, and ad writing has always been a strength of mine. My ads pull, but I cannot hire out to write ads for people. What I can do is to teach others how to be a powerhouse ad writer. But I find I was not always good at this. One must obtain understanding of 2 things before being able to write a good ad. The key word here is understanding.
1) How do buyers think?
If you can grasp this, you are half way there. We discuss this at length.
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2) What about my offer is appealing to buyer's minds?
We provide a work sheet and formula for this, so you can get at the root emotional appeal of your offer, and make buyer connections over and over.
An understanding into the buyer's mind will take you far in effective ad writing. Understanding is the key. One year, (1995) I pounded nails as an assistant to a master carpenter. He had more understanding of his craft in his little finger than I had overall. I was amazed, and ever since then, I grew to respect "understanding" as a key to success in anything. There exists "understanding" in marketing and ad writing. You can get some here for $6.95. Is there anything better for you to invest in than ad copy writing? If this was $100, it would be worth it to your bottom line.
The Emotions of Buying!
Buying is a human behavior that you count on in Internet marketing. It is an emotional experience and it is enjoyable. It is a thrilling rush of adrenaline and pleasure to just make that purchase and spend that money, but one must feel they are either filling a need or desire in their life when they purchase something. Since people like to buy, when you launch an Internet marketing campaign, you are not becoming an awful predator, as many marketers perceive themselves to be. Rather, you are providing someone an enjoyable and exhilarating buying experience, and you are an important link in a chain of needed roles. Do not be ashamed or feel like a street peddler or hustler. You are a professional, and you help people buy. That is what a marketer does. You are needed to make free enterprise work, and our freedom and economic system is based on people like you. America is more economically free than it is politically free. The two go together. The results are smashing prosperity. Buying things is a God given American tradition of free enterprise. Buying is a joy!
When I was very young, I sold cars. I came in proudly to my seasoned boss after several test-drives with a customer. He asked me how I was doing. “Well,” I said, “I have the guy sold either on the Mustang or the Camaro.” (1975) I was proud that I had come that far! However, the old boss, who was a sales master, said, “you are way off here, now you get out there and get him landed on a single car!” He knew that if the guy did not latch his emotions on a single car, then when the negotiation started, if the customer could accept either car, then he really did not desire or want one car enough to really try to own it. He would also be unwilling to bend in price negotiations and he would be an all-around poor car-buying prospect. Since that day, I understood that any buying is emotional, whether buying a car, or a house, or a bed, or a cemetery plot, or an opportunity on the net. Until I understood that fact, I was not able to raise people’s emotions up to a level to spend their money! When I knew what was really going on when people buy, it affected how I marketed, and how I advertised!
If you understand this principle of emotional buying, you will be able to cause people to pull their credit cards out. As you write your ads, your subject box must get their attention and reveal that your product is something they have already thought about and need. Once you have their attention, the email text box is where you build the customer’s emotional desire and bring them to a point of purchase. Bland monotonous wording will do little to raise emotions. In fact, your email will get deleted before it ever gets read! Be creative and colorful. Consider what it takes for you to purchase something. If you become passionate and emotional, as you write your ad, it will transfer to them.
Headlines Make Deadlines!!
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The number one key and hot point to remember in Internet marketing is the subject box. That is the headline, in newspaper terms! If you don’t catch them there, you are sunk! One of you in the safelists recently ran an ad, and I am not picking on you, but please allow me to critique, for all our benefits; you wrote in your subject box, NEED HELP? This is not wise. People don’t think like this. If they need help, they know where to look. Get what I mean? Why are they in the safelists? To find things? No, to sell things! They would not join if they had no product to sell. Running across a hot item to buy is secondary in a safelist. That is what we all count on; people’s secondary motivation to buy, when they are really there to sell. You have to think like them. They want money. They want it fast. Your product is not important. It can be goose feathers! Does it make money? You will not motivate them with the product. What does the product do for them? What is a benefit? Your ad must reflect this.
For instance, an ad might say: Good Pay on Bright Red Vitamins,” which is true. However, another marketer delves deeper into the same product and gives a headline like: “Residuals to Infinity on Super Anti-oxidant Supplements.” This statement is also true, but the second marketer understands that certain trends that are currently in our society, like health, and residual income, impassion people to sit up and take notice. I see ad headlines every day in the e-groups that are much like the ad of the first marketer. The headline you use will make you or break you! Get into your prospect's minds. Think how they think. Some of us are more creative than others. Some are more analytical. But, all can do it if you follow some principles.
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Examples Of Bad And Worthless Headlines:
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Marketers Needed!
Earn More Money!
Sex! Got Your Attention?
Get A Home Based Business!
Want To Make More Money?
Come And See This!
How To Do Them!
Let's analyze my ad for this e-book. May I teach by example for a moment? I could have said, "How To Write Ad Copy" and that would honestly describe the e-book. But instead, I said "How To Write Hot Sizzling Email Ad Copy! That paints a different picture. It's colorful, it's more descriptive, and a few descriptive words magnify and enlarge the mental picture to a sharper more dynamic image.
Buyer's eyes rivet to words like Huge, or Explosive, or Lightning, or Dynamic, or Sensational, or Fabulous, or Sizzling, or Hot, or Super, etc, etc.
The first line in my web ad says, "The one and only sizzling ad formula in existence." I use "one and only", and "sizzling" and make a super strong statement, and a bold statement, like, "only one in existence". Some might call this hype. Everyone says they hate hype. But they all do it, even those who hate it. Here is a strong lesson. Say whatever you can about your offer that is bold and strong and just this side of legal. If it has the potential to make people $200,000 a year, say it. Do not be afraid of offending, with hype, the other 10 million hype artists online. No, not everyone will make $200,000 a year, some couldn't make $10 per year marketing, but you cannot protect them, and you want your ads to pull, so say it loud and strong and say whatever it can do for them in the boldest most irreverent, yet truthful terms. No one has been sued online for doing this, and you won't be either. With this suggestion here, you just picked up 25% in ad improvement. Of course, follow your conscience. Do I really know if my ad copy formula is the only one in existence? No! But I think it is, and it might be, so I will say it is. My ad formula below will help you pull great keys of descriptive language to create a few good ads.
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More Suggestions
When I first got into an offer, that I wanted to resell, I sat and stared at the product, opportunity or compensation website. On the compensation page, I got inspired. I pasted some wording, and that was my best ad. Build on the thoughts and hard work of the creators of the offers. Use copy and paste. They will not accuse you of copyright infringement as long as you are promoting them. Pull out the key issues that they are passionate about and that touch on the current trends of your target audience. There is enough meat there in the websites of your offers to supply ads for a year. The vision of the concept creator has power. If you are not that creative, lock onto the owner's vision, his or her vision is usually in the website.
Do not waste your headline either. Rotate different sayings, and phrases, but speak about the hot part of your offers. Be aggressive, and say everything you want just on this side of what is legally and morally responsible. Be proud of your ad and offer. Don’t be timid. Get rid of all fear of what the other members of the safelist will think. Do not put meaningless statements in the headline, but the real meat or core of the money-making or the product benefit motivation. The headline must be the core idea of your offer, and not unrelated. There are probably 20 ways to say that core idea, so you never run out of headlines.
In the text body, I see some of you put the safelist disclaimer at the top. You are so polite, and, you are costing yourself a fortune. Put it at the bottom. You need emotions up at the top! What is the next most important thing you want to say after the subject box headline? That goes at the top of the body. It's the first sentence. In my first line of text, I like to just say the same thing as my headline, but just say it a little more or longer.
Get the whole message stated in the first few sentences. Sum it up, first. Then, keep expounding. The more you tell, the more you sell. Many just give three line ads in email, thinking they are paying by the line or something. Someone said once to them, be brief. No, once you have drawn them in, hit them hard with info. The more they read, the more they get emotional. Emotion buys, reason does not.
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I now have shared a 3-tier presentation.
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Step 1) The headline grabs them.
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Step 2) The first sentence of text repeats and builds and the first paragraph sets the hook, and rivets them to me.
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Step 3) Lastly, the final larger wording of text reels them in.
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They are climbing an emotion ladder. It is just like a car lot. They have to sell you while you are on the lot, and hooked on a certain car! You will never buy if you like all their cars equally. They know that. But, they sense it when you get emotional over one car. They have you! Internet marketing is the same way. You draw them by emotional appeal. They save the email and mark the website if they like it. Your follow up is that they are in your safelist, watching you ads every day! Finally, they can't resist any longer. So keep persisting in the ads you build, once you build them correctly.
Some say keep it brief. I say no! Keep the theme up front brief. But expound as long as you want. Get the whole idea across briefly, but once that is done, an ad can be a page or two. Short ads are also OK, since the power is the subject line and the first sentence.
Here Is Another Hint:
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Make large breaks in the text of long ads. Give the eyes a break in your readers. Use subheadings. Also, for some reason, I have found that ads seems to work well where I allowed the print to only be at the left of the page. Simply hit the return halfway across. Let me demonstrate:
How To Write Hot Sizzling Email Ad Copy! (subject box)
Amazing residual offer below!
Write "killer" hot, dynamic ads that work!
Here is an easy, quick way to write better ad copy
and increase your sales dramatically.
Learn from a master ad writer how to pull
the keys together from your offers and improve
your results right away.
Use This For All Your Offers!
What would it be worth if you finally understood
ad writing principles that work and you knew how
to apply them in anything you try from now on?
Some may double their ad output, in one day
with this easy to use mini e-book, and if you
increase your results by even 25%, you will pay back
the $10 to order almost immediately.
A Prudent Move!
Do you want to hear something prudent? Fix a
problem like poor ad writing, and invest $14.95
to do it, and reap the benefit from now on!
See how you may also use this e-book to
build 6 levels of residuals and then even
larger mega wealth with infinite width and depth.
Go to http://
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End of ad!
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Other Examples
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Let's analyze another offer and ad for a moment. Everyone knows Gold Club, the downline club where you build for free until money can be made. I wrote many an ad for that club and got tons of recruits there. I also saved many of those recruits for other offers. Their theme is "Get Paid For Doing Nothing". That is a great subject box line. It states their philosophy, and procedure. I used to use this ad subject box for Gold Club: "Got 5 Minutes? Build A Free Downline!" That headline said it all. It did take just a few minutes to enroll, and it was free, so my headline was the theme of the opt, and very attractive. In 5 minutes, a prospect could build something. That was the prospect's thinking. In the first sentence of text, I would repeat the subject box and say, "Build A Free Downline At The Gold Club In 5 Minutes, and Make Money"! Notice I repeated it with a little more detail. The I would expound on the club after that first sentence. The subject box and the first sentence was enough to get dozens over to GC to sign up.
Ad Format
Let's review. You need to write good ads, or at least use others' good ads. People must take notice of your offer, and act on it. How do you get them to do that? If you ever had a course in writing a newspaper article, in journalism, the principles are the same.
· Catchy Title (subject box)
· Riveting first sentence and paragraph (like subject box)
· The rest of it winds down from there, expanding on the first sentence
People have little time, so they need to get the whole theme from the subject box and first sentence. The rest expounds on that. Take some time and get the first part right. What major phrase or thought do you want to plant in a person’s mind? That is what you put in the subject box. I see ads that use worthless phrases like “Sex”" or “more info,” or other tricks, but the title has no bearing on the ad! I see other ads where a marketer says things like “Help Here” or “Great Opt” and they did not really go root out the hot part of their offer and express it!
1) The title must be about the ad.
2) The title must be the key theme and benefit of the ad.
3) The first text sentence should resemble and be a little longer than the subject box title. Say a little more and tease a little.
4) Use adjectives, descriptive and colorful wording, and strong bold statements. (Say blatantly what it will do for them)
The subject box must be about the ad and it must be the strongest point or one of the strongest points of that offer! The first sentence must be a longer statement about the subject box statement. I write ads, and I get results. Sometimes my affiliates are astounded. If you catch what I am saying here, you will make 25% more income, maybe 50% or 100% more right away!
People buy and join on emotion, and a good ad writer leads and guides people by understanding their emotions. It is a skill that grows. Master it, or get near someone that has mastered it!
More Thoughts
Here are some more thoughts about your ads! Use good grammar and spelling. Test URL's to make sure they link. Make follow up ads and drip on the prospects 3-5 times with remove clauses. I try to make the first ad say something like, "If you want to find out how I have done, and a special unique piece of information as to why this will explode for you, then send a blank email to me at XXXXXXX@000 and put "huge income" in the subject box." I do this often even if I supply a URL for them to go buy or sign up. That is because it gives me a chance to drip on them later with persistence. Also, notice that I say put a catchy phrase like "huge income" in the subject box. This wording is key and should be enticing wording also, related to your offer and it's key issue.
With the information you just read, you could get far and increase your results by 10-100%. Go ahead and write an ad now, based on the writing above, before doing the project below.
Formula Work Sheet To Get Increased Ad Results!
Section 1
Print this mini-e-book out. In the following section, answer the questions. This is not a test, but a work sheet to make you think, and to extract some key things from your offer and your mind. This takes a little work and thinking, but that is how you make money!! Save a copy of this for each offer you have to use over and over!
A) Offer Name: ________________________________________________
1) Main Product or Service Offered? _____________________________________
__________________________________________________________________
2) Income Potential or Main Benefit Received For This Offer!
__________________________________________________________________
3) Most Unique Feature Of This Offer? ________________________
A) If there is one, does the comp plan get more focus than the product? Yes/No
B) Who is the target market for this offer? Income Seekers _____ Product Users _____
C) What kind of people have purchased/joined it so far?
_________________________________________________________________
D) What is the biggest reason you chose to market this offer?
_________________________________________________________________
E) 1) Rate the product from 1 to 10 with 10 being perfect: 1 2 3 4 5 6 7 8 9 10 (Circle One)
2) Rate the comp plan from 1 to 10 ..........................: 1 2 3 4 5 6 7 8 9 10 (Circle One)
3) Rate the price from 1 to 10 .................... 1 2 3 4 5 6 7 8 9 10 (Circle One)
F) Rank the 4 most positive features of this offer in order of best to worst:
1) ___________________________
2) ___________________________
3 ____________________________
4) ___________________________
G) Take # 1 from F above and create 3 adjectives or descriptive words for the word or phrase. (descriptive words like "Hot, Killer, Explosive, Unique, Dazzling, Phenomenal, etc)
1) ___________________________
2 ____________________________
3) ___________________________
H) Take # 2 from F above and also create 3 descriptive words for the word or phrase.
1) ___________________________
2 ____________________________
3) ____________________________
I) What is the feature of this offer that is exclusive to this offer only? (No other firm can say it)
___________________________________________________________________
J) If you could say anything about this offer, that was over the line, and full of hype, and you probably wouldn't say it, but this is just a work sheet for offers ads, go ahead, what would you say? Be openly and blatantly obnoxious here, this is a work sheet only.
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
K) Rephrase the hyped wording just above, slightly, to make it more digest-able and ethical for prospects.
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
L) Write the reason why someone must buy this offer today!
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
M) If 1000 hot prospects gathered who were not familiar with this offer gathered to hear about 3 different offers, and they would pick one later, write the speech to present it, super-condensed, in the allotted space.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
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The Formula
Section 2
Now you get to apply the formula. This is fun. The hard work you just did will pay off and keep paying as long as you are in this opt.
Steps:
1) In 3 B above, the answer to that is _______________________ ! Whichever way this answer went determines the rest. My prediction is that most will say Income Seekers. That is the way online opts are!
2) What is the highest score in 3 E, above, number 1, 2 or 3?
This shows you that the thrust of your offer is ________________. That is not good or bad, that is just how you'll approach the marketing.
3) Take F1 and G1-3 above and put 2 descriptive words before the F1 word or phrase.
_________________________________________________________________
____________________________________________________________________
(Some of you may see right now that you did not give enough thought to the above questions. Go back with another copy and do so. Get help from a spouse or sponsor, or someone if you need to.)
4) Take F2 above and then H 1-3 above and put 2 descriptive words in front of the word or phrase in F2.
_____________________________________________________________________
You now have a subject line for this opt and also a backup one. Step 3 should be your best subject line, and Step 4 should be your next best. You can use your backup sometimes for variety. Good subject lines are rare and don't come cheap, or without thought and effort.
5) Take Step 3 and write it here, and make it into a longer sentence with either A1, 2 or 3, or B or D, or I.
________ ___________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
You now have a first sentence to the text, and between Steps 3 and 5, you have 95% on the draw and money making part done. The reason we have you use A1,2,3 or B, D, or I is so you can use some of your judgment here, the practice makes you good at this, and also you have alternate ad copy to cycle through for spicy variety. You are done with the subject box and first sentence. Congratulations.
6) J, K, L and M are the basis for your text after the first sentence. The radical hype in J may be more usable than you think. When I am boldest about my wording is when I get the best results. M is a speech to 1000, and you surely did that well. They should have reasons to come over to the website by reading that. L is an urgent reason to join or buy right away, you can put that last above your URL, or you can just put the URL, and right above the URL, work L into a sentence that asks them to email you for more info about this reason, putting 2-3 words from F 1-4 as the subject box reply. This gets you a prospect list for you to follow up. Make 3-4 follow up emails that are based on this work sheet, and send them each day with a remove clause. Remove anyone from the list who asks.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
This work sheet was a bonus just to help many think a little using the information shared at the beginning. It may be skipped, if you can write an ad using the philosophy at the beginning.
End of Work Sheet
Happy Marketing!
